Knowledge dossier
Journal / Thematic archiveMarket Intelligence & Benchmarking
Evidence-led analysis of spa market data, operating benchmarks, definitions, peer groups and the limits of industry-level conclusions.
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Market Intelligence & Benchmarking
The 2026 US Spa Industry Study: Five Numbers to Read Together
The 2026 US Spa Industry Study reports record revenue, more visits and only marginal employment growth. This analysis shows spa leaders how to read the five headline measures together, build a useful local comparison and avoid turning national US averages into claims about profit, productivity, demand or guest outcomes.
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Thematic archive
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The lead perspective is currently the only published article in this dossier.
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